Media Planner Resume Example and Writing Guide for 2025

Strategic Media Planner with 8+ years of experience developing and executing comprehensive media campaigns across digital and traditional channels. Proven track record of optimizing media spend to achieve 25%+ ROI improvements while managing budgets exceeding $5M annually. Expert in audience segmentation, campaign analytics, and cross-platform media strategy with deep knowledge of programmatic advertising and emerging media trends.

Results-driven Media Planner with 4+ years of experience creating data-driven media strategies that increase brand awareness and drive customer acquisition. Successfully managed media campaigns with budgets up to $2M, achieving average CTR improvements of 15% and cost-per-acquisition reductions of 20%. Skilled in media buying, audience targeting, and performance optimization across digital and traditional platforms.

Detail-oriented Marketing graduate with internship experience in media planning and digital advertising. Proficient in Google Ads, Facebook Business Manager, and media analytics tools with hands-on experience supporting campaign development and performance tracking. Eager to leverage analytical skills and passion for data-driven marketing to contribute to successful media campaigns.